Digital Signature Gives Consumers the Opportunity to Compare Speaker Systems From the Convenience of Their Home
- Filed under: Announcements, Audio, Gadgets, Home entertainment, News
- Date: Sep 8,2008
Online comparison of multimedia speaker systems allows listeners to hear blind audio test performance results.
Digital Signature™, determined to educate consumers on advanced and affordable DiFi™ sound technology, has presented listeners with the ability to compare Mint’s advanced multimedia speaker systems online with other speakers on the market. The results of the Sound Lab audio comparison, complete with audio clips, is now posted online at www.mintds.com/news-center/sound-lab/sound-labhome- sound-lab-results.php
The new Sound Lab addition to the Digital Signature website at www.mintds.com, shows results for all three of the multimedia speaker systems from Digital Signature as well as each model’s primary competitors. The test of nine digital stereo speaker systems involved random, blind listening by sound engineers and professional audio salespeople.
The Sound Lab experiment was professionally executed in a professional sound studio while each speaker system was recorded in a controlled environment. Visit www.mintds.com/news-center/sound-lab/sound-lab-home-sound-lab-methodology.php to read about the methodology in more detail.
According to the Consumer Electronics Association, from an audio purchasing study, 61% of consumers, in the last two years, listened to a product before purchasing. That percentage rises to 92% among consumers who believe they would listen to a product before purchasing in the next three years. With today’s informed consumer and the saturation of consumer electronic speaker systems, the ability to listen to a product before purchase is more important than ever. However, even in a retail environment, many stores do not facilitate a one-to-one comparison as consumers wish.
Because of Digital Signature, consumers will be able to compare comparatively priced speaker systems from the comfort of their own home.
Digital Signature saw an opportunity to present to the consumer a comparison of speaker systems that are closely priced to each of the three Mint multimedia speaker systems. The website provides insight into the purpose, methodology, results and sound bytes from the Sound Lab experiment. This breakthrough method of providing credible sound quality comparisons again demonstrates Digital Signature’s leadership in wireless digital audio for iPod and PC/Mac.
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