PUMA PHONE roars into life

PUMA and Sagem Wireless Unveil New Connected Lifestyle Device and Services PUMA PHONE to Hit Market in April 2010

PUMA AG and Sagem Wireless unveiled at the Mobile World Congress the much anticipated PUMA PHONE. The PUMA PHONE is not like all those other phones; its design, from on-board features and technology to unique user interface to connected services reflects the DNA of the PUMA’s brand. Completely custom designed from the inside out, the PUMA PHONE is an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically.

“Just as PUMA is unlike any other sportlifestyle company out there, the PUMA PHONE is unlike any mobile phone on the market,” said Jochen Zeitz, CEO of PUMA. “We want to engage with our community in a way that is consistent with everything PUMA stands for. Blending together the influences of sport, lifestyle and fashion, the PUMA PHONE reflects the joy, spontaneity and individuality that the PUMA brand is known for.”

The PUMA PHONE is an active smartphone. Beyond internet, messaging, and gps localization capabilities, solar charging, video calling and Bluetooth photo sharing are all designed to make the device engaging and responding to consumers requirements. The spin and scratch music player and integrated radio make the device a connected companion. Designed around an active lifestyle, its sleek shape factor makes it a wearable fashion accessory.

Users will be guaranteed access to the PUMA WORLD in a click. A carousel-based menu on the device will allow an easy navigation through multimedia contents, enabling PUMA to aggregate rich media content services into a single intuitive and entertaining mobile user experience. Users will be able to interact with multimedia content from puma.com, download PUMA applications, and access PUMA products through mCommerce services. These connected services also enable mobile operators to create and access new channels for reaching niche communities with highly customised products and services that drive data usage.

Thierry Buffenoir, CEO, Sagem Wireless commented; “With PUMA engaged in projects such as the United Nation’s Environment Programme, values such as sustainability are at the core of everything it does. From the very first concepts for the PUMA PHONE therefore, it was clear that we would need to marry a unique user experience with real technology innovation to design and develop a device that delivered on the PUMA promise. Using the device to directly connect with the PUMA community through services such as live sports feeds and mCommerce, the PUMA PHONE delivers not only a rich PUMA experience, but uses technology such as integrated solar cells to deliver it in a way that is completely consistent with PUMA’s values.”

The PUMA PHONE will be available through mobile network operators across greater Europe and on PUMA online store from April 2010, with international markets following.

Key features of the PUMA PHONE include:

  • Integrated solar cell, with charge indicator
  • Touchscreen: 2.8 inch thumbable screen with 240 x 320 QVGA resolution and TFT wide viewing angle
  • Camera: 3.2 megapixel camera with LED flash and x6 zoom; Bluetooth photo sharing
  • Video: VGA video call camera; full screen video playback, with video recording and streaming and progressive video download
  • Music: wide range of music formats with playlist support and FM radio
  • Localisation: GPS, compass, geotagging, routing and mapping
  • Sports: pedometer, GPS tracker and stopwatch
  • Internet: Open internet browsing, with WAP Push
  • Messaging: Mobile email client and mobile web mail notification; instant messaging; MMS and SMS
  • HSPA and W-CDMA/EDGE/GPRS/GSM connectivity; Bluetooth; USB 2.0
  • Talk time up to 5 hours with 350 hours stand-by time; video call time 140 minutes; music player time 24 hours; video player time 5 hours
  • Tablet form factor; 115g weight and dimensions of 102mm x 56mm x 13mm

QUENCH with MOTOBLUR streams together messaging and contacts so you can tap into your social scene using a full virtual QWERTY and front navigation touch pad

Motorola announced QUENCH with MOTOBLUR, Motorola’s Android-powered content delivery service, which organizes messages and synchronizes contacts to keep conversations in constant motion. QUENCH’s sleek touch-screen design, combined with great navigational features such as pinch and zoom and a touch pad, as well as the inclusion of Adobe Flash Lite, make browsing the web on its 3.1″ high-resolution display a breeze. Motorola QUENCH(TM) will be available beginning in the first quarter of 2010. In the U.S., it will be called CLIQ XT(TM) and be available next month exclusively through T-Mobile USA. This is the eighth Android-powered device launched by Motorola around the globe.

“As we continue to expand Motorola’s portfolio of Android-powered devices, we remain committed to delivering more of what people want from their handheld devices in easier ways,” said Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices and Home business. “QUENCH with MOTOBLUR showcases Motorola’s design heritage by offering a compelling differentiation from the traditional Android experience, giving people an easier way to have more messaging, more Web and more music.”

MOTOBLUR is Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. It is the first solution to sync contacts, posts, messages, photos and much more — from sources such as Facebook®, MySpace, Twitter®, Gmail(TM), work and personal e-mail and Last.FM — and automatically deliver them to the home screen. Content is fed into easy-to-manage streams allowing you to spend less time managing your life and more time living it.

Messaging is made easier on QUENCH with the combination of MOTOBLUR features, a palm and pocket-friendly design and Swype, a new feature that makes responding to messages and entering text easier than ever. MOTOBLUR keeps happenings, messages, news feeds and more readily available for browsing and responding on the customizable home screen. Contact information, such as email addresses, profile pictures and phone numbers, is automatically synced whenever the details change online, so there’s no need to manually update.

QUENCH delivers a complete Web experience on a full touch-screen device with pinch and zoom capabilities. Navigation is enhanced with a front-facing, centrally-located touch pad, so it’s easier and more intuitive to flick through the Web. Adobe Flash Lite enables rich media content such as banners and videos to be displayed and fully enjoyed on the 3.1″ high-resolution display.

The innovative new connected media player on QUENCH is not only connected to the Internet but your social networks as well. QUENCH connects you to your music with a new style of media player that lets you buy and instantly download music from an MP3 store while integrating third-party apps such as TuneWiki, SoundHound, GoTV, and YouTube(TM). The music search feature makes finding your songs easy while synchronized lyrics in any language you choose make learning songs easier than before. Share your favorite tracks, discover new ones(2), find lyrics, watch videos, and stream FM radio.

QUENCH enables clear calls using dual microphones and noise cancellation technology, while crystal clear pictures are enabled by a 5.0 megapixel camera with autofocus and LED flash. Finding information online or within the device is made even easier with voice-activated search (English only). Simply say what you are looking for and QUENCH will find contacts, serve up Google(TM) Web search results based on location, or launch applications. Android Market(TM) provides fast access to more than 20,000 apps and widgets for limitless customizations and enhancements to QUENCH. Extras such as 3G and Wi-Fi® access, aGPS and stereo Bluetooth®(1) make QUENCH a solid Android-powered device.

Finally, MOTOBLUR provides end-users with convenience and peace of mind, as lost devices can be located from a secure personal information portal and even remotely erased if necessary. Then, one user name and password brings back your contacts, messages and connectivity to your previously configured networks and email providers. Plus, with over-the-air updates, Motorola has the ability to improve current features and add new ones to QUENCH, ensuring the overall experience is continually enhanced.

Availability

QUENCH with MOTOBLUR will be available in multiple regions around the globe beginning in Q1 2010. In the U.S., the device will be called CLIQ XT with MOTOBLUR and will be available exclusively through T-Mobile USA beginning next month. For specific regional availability and pricing, contact your local Motorola representative.


Two new models to be showcased at Mobile World Congress in Barcelona

AnyDATA Corporation, a global leader in the design and manufacture of wireless communications devices, announces two leading-edge Windows smartphones for carrier distribution, the ASP-318 and the ASP-518. Both devices are loaded with multimedia features that provide consumers with a rich entertainment experience on AnyDATA smartphones.

The ASP-318 is a low-cost and affordable Windows Mobile smartphone for cellular subscribers, such as students and enterprise workers who previously may have only considered a mid-tier feature phone. The AnyDATA smartphone utilizes the media-rich Mediatek MT6516 application processor that is designed for entry-level smartphones. It provides a rich multimedia experience for cellular subscribers on existing 2G GSM networks.

The ASP-318 smartphone features Windows Mobile 6.5 Professional, a 3.2-inch color touch screen, GPS to support navigation and LBS applications, an accelerometer, dual SIM, EDGE/GPRS modem, a micro SD slot for memory expansion, and an FM radio. The ASP-318 also has a 3.2 megapixel camera with built-in flash, autofocus, and macro-mode to focus on close-up images.

Based on its recent partnership with SRS Labs, AnyDATA plans to further enhance the ASP-318 with SRS TruMedia, which improves the audio performance with remarkable depth and clarity. The ASP-318 operates globally on quad-band GSM 850/900/1800/1900 Mhz bands. The AnyDATA ASP-318 will be commercially available in 2nd quarter, 2010 and will be marketed as the iMedia smartphone.

The ASP-518 is a 3G dual mode smartphone currently marketed by China Telecom utilizing the well-known Phillips brand. The phone has a striking design with tapered edges that look sharp and assist in gripping the phone. The ASP-518 smartphone features Windows Mobile 6.5 Professional, GPS navigation, a brilliant 3.2-inch WVGA screen, WiFi, 4 gigabytes of memory, as well as a micro SD memory slot.

The ASP-518 is optimal for travelers or subscribers with two phone numbers since it supports dual SIMs and dual standby. The phone operates simultaneously on 3G CDMA EVDO Rev A networks as well as GSM 900/1800 networks. The smartphone also has dual cameras, namely a 5 megapixel auto-focus camera for taking high-quality photos and a front-facing camera to enable mobile video-conferencing. The ASP-518 features the MSM7627 3G processor from Qualcomm.

The ASP-518 will also be equipped with superb audio that utilizes SRS technology. Audio performance has become a significant purchasing factor as consumers shop for more sophisticated phones. In a recent MarketTools study conducted in November 2009, 92 percent of survey respondents indicated the quality of sound is important or very important when purchasing a mobile phone.

“We have listened to our carrier customers and provide smartphones that can boost subscription revenues and reduce churn,” said Dr. Soon B. Shin, CEO of AnyDATA. “Our carrier customers desire high-end and entry-level smartphones that they can brand and provide a compelling multimedia experience for smartphone applications.”

AnyDATA will be demonstrating these world-class smartphones along with other products such as 3G USB modems, 3G modules, an Interactive Display Appliance (IDA), and a 3G connected camera security system in its booth at the Mobile World Congress in Barcelona. The AnyDATA booth number is Hall 2, booth C102.

Source: AnyDATA Corporation


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