Blazing-fast USB 3.0 Connectivity Now Available with My Book and My Passport External Hard Drives

WD introduced its new My Passport Essential portable hard drive (photo), My Passport Essential SE portable hard drive (photo), and My Book Essential external hard drive. All three drive families come in a variety of capacities and offer lightning-fast USB 3.0 connectivity. Highest industry capacity is another key feature for the My Book Essential drive, which is now available in 3 TB capacity, in addition to 1 and 2 TB capacities. Equipped with WD SmartWare visual backup software for automatic, continuous backup, these drives provide users the extra space they need to store or back up all of their digital memories, such as high-resolution photos and videos, along with music and other critical files, all in one place.

The drives not only take advantage of the latest blazing-fast USB 3.0 technology, but are also fully compatible with USB 2.0 connections for those who have yet to upgrade their computers to USB 3.0. When connected to a SuperSpeed USB 3.0 port, consumers can transfer data at speeds up to 5 Gb/s. At that rate, a two-hour HD video will transfer in as little as three minutes. The same two-hour video would take approximately 13 minutes to transfer on a USB 2.0 port.

My Passport Essential, still WD’s smallest portable drive, is available in a 500 GB capacity and comes in five fun colors – Midnight Black, Cool Silver, Real Red, Pacific Blue and Arctic White (Arctic White only available in EMEA and APAC). My Passport Essential SE portable hard drives are available in 750 GB and 1 TB capacities and come in stylish black, silver, metallic blue and metallic red colors. The pocket-sized My Passport portable hard drives are powered directly through the USB cable; no separate power supply is needed. Read the rest of this entry »


Apricorn announced a NEW larger 640GB capacity to their Aegis Bio product line, a hardware-encrypted biometric hard drive that allows users to securely access their files with the swipe of a finger. Offering unparalleled security with a 1-2 punch, the Aegis Bio’s biometric fingerprint sensor restricts unauthorized access to the drive while the Bio’s real-time 128-bit AES hardware encryption protects all data on the drive – even if the drive is dismantled.

With prices for the new 640GB capacity retailing at just $159, the Aegis Bio’s cutting-edge security is an affordable solution for both large and small companies alike as they grapple with the problem of keeping their data safe.

“With several of the largest data breaches of 2010 involving lost or stolen portable storage devices, the need for secure portable storage has never been greater,” said Mike McCandless, VP of Sales and Marketing at Apricorn. “As more employees take their work on the road or between home and office, companies are looking for secure ways to keep their proprietary and customer data safe, and the Aegis Bio delivers on this need.”

The Aegis Bio incorporates multiple layers of protection into its compact, rugged design, starting with hardware-based Biometric protection with UPEK’s(R) TouchStrip(TM) Fingerprint Sensor. This state-of-the-art Digital ID Hardware Engine allows access to the Aegis Bio via a simple swipe of your finger. The Aegis Bio can also securely log in to your favorite sites with UPEK’s Protector Suite(TM) Token software: a great feature as employees work with more accounts online. By using your fingerprint to login to your favorite sites, your sensitive login data is protected from malicious key logging programs, giving an added layer of protection. Read the rest of this entry »


Iomega Shows Some Skin With Exciting New Portable Hard Drives

Three Hip, Unique Designs for Expressing Your Own Style And Storing All Your Videos, Photos and Music Make Colorful New Drives More than Just Your Parents Portable Storage

Iomega announced the launch of the exciting new line of Iomega Skin branded Hard Drives, three different 500GB* portable hard drives that pop with unique designs and colors that scream, “Who says portable storage has to be boring?”

In conjunction with the popular Skin Industries, one of the leading alternative “Sports Fashion” brands in America today, Iomega’s new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.

“The new Iomega Skin Drives exude an alternative personality with eye-catching Skin Industries graphics that demand the attention of anyone who doesn’t accept the status quo, who zigs when others zag, especially when it comes to the look and design of their digital devices,” said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. “Iomega’s new Skin Drives deliver that kind of excitement in a lightweight, compact design with the quality features people expect from Iomega, including industry-leading ruggedness to protect your data and a top-tier software suite bundled free of charge with every Skin Hard Drive. That’s an unbeatable personal storage combination for tech-savvy students and young professionals alike.”

Iomega Skin Hard Drives

There are three different models in the new Iomega Skin Hard Drive line. All three models are USB 2.0-powered 500GB portable hard drives.

The “Radical” Skin Hard Drive model has a retro Skin-branded printed logo design on a black top with a vibrant yellow base, creating a look that stands apart from any other portable hard drive.

The “Red Hot” Skin Hard Drive model features a “Skin” Swipe logo printing on a red top with a black base, creating a definition of hip and hot for today’s young iconoclastic computer user.

The “Knock Out” Skin Hard Drive model has a dark, mysterious aura with a “Skin” Gothic logo design on a silver top with a black base. One look at this portable hard drive beauty and envious friends and co-workers could be down for the count.

Al Borda, CEO of Skin Industries, said, “We continue to build on the lifestyle tradition of Skin Industries. As the CEO, I like to think ahead and focus on the future in everything we do for the company. With the release of the exciting new Skin hard drives and joining with Iomega, this is another step forward for Skin to become more than just a clothing company.”

The new Iomega Skin Hard Drives will be featured in a July window display at J&R Music and Computer World’s flagship store on Park Row in New York City.

“Young people today are looking for something different in everything they buy and use,” said Rachelle Friedman, President and Co-CEO, J&R Music and Computer World, downtown New York City. “At J&R, we’re always looking for unique and exciting products for our customers. Iomega’s new Skin portable hard drives not only have personality and style compared to other hard drives in the market today, they also deliver on the functionality that’s required of a quality portable hard drive – plenty of space for music, photos and videos, as well as rugged, dependable and easy-to-use. Put it all together and the new Iomega Skin Drives are a great new addition to J&R’s computer peripheral offerings.”

Self-Powered Drives with Plenty of Room for Lots of Multimedia Files

All three of the new Skin Hard Drives are perfect for slipping into a laptop bag or pocket to take anywhere your laptop goes. Best of all, the USB interface on the Skin Hard Drives require no external power supply. Just connect the included USB 2.0 cable to your Skin Hard Drive and your laptop, netbook or desktop and you are ready to store and share photos, music, videos and more.

To appreciate how much data can be stored on a new 500GB Iomega Skin Hard Drive, users have enough capacity to hold up to 200,000 photos, over 125,000 songs or more than 190 hours of video**.

As Rugged as You Wanna Be!

All three of the new Skin Hard Drives feature Iomega’s standard Drop Guard(TM) protection, which helps guard the drive from accidental drops of up to 51 inches on to industrial carpet – or 40% better than the industry average.

Iomega Protection Suite Software Included Free With New Skin Drives

Included free of charge with all three of Iomega’s new Skin Hard Drives is the Iomega Protection Suite, a one-stop portfolio of backup and anti-virus software giving users added protection for their photos, videos, music and other files.

The Iomega Protection Suite includes:

— A complementary 12 month subscription to Trend Micro(TM) Internet
Security for the PC, or Trend Micro(TM) Smart Surfing software for
Mac.
— Iomega QuikProtect: backup software for simple scheduled file-level backup of data to hard drives and network-attached storage devices (for Windows and Mac desktops and notebooks).
— Retrospect® Express software: backup all of your data plus applications and settings (for Windows and Mac desktops and notebooks).
— MozyHome(TM) Online Backup service: Convenient online backup service with 2GB of online capacity for free (unlimited online storage for $4.95/month). MozyHome Online service allows you to restore your most important data from any computer with internet access, at any location in the world.

All of the software elements in the Iomega Protection Suite are accessible via easy download to Skin Drive owners.

Pricing, Availability and Warranty

The new Iomega Skin Hard Drives are available today in the U.S. at select retailers, etailers and at www.iomega.com. All three Skin Hard Drive models retail for $119.99 each. (Pricing is U.S. suggested retail.) Iomega’s new Skin Hard Drives also will be available next month in select European markets.

Iomega’s new Skin Hard Drives include a 3-year limited warranty (with registration).

For more information on the new Iomega Skin Drives as well as Iomega’s complete line of portable and desktop direct-attached hard drives, please go to www.iomega.com. Be sure to learn more and discuss Iomega’s new products on our social media sites found at www.iomega.com/social.


LaCie’s Rugged Now with Encryption for Maximum Data Security

LaCie announced the safest mobile hard drive on the market – the LaCie Rugged Safe, offering multiple levels of data protection. The Rugged Safe features unbreakable 128-bit AES hardware encryption, the safest biometric authentication technology, and a shock-proof enclosure.

Rugged-SafeDesigned for people on the go, the LaCie Rugged Safe is bus-powered through USB or FireWire and is compatible with Mac or PC. Where other safe products require software installation on every workstation, the Rugged Safe is plug & play. Once configured, it will grant a user access to his or her data on any computer with a single finger swipe. Read the rest of this entry »


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