Sony Ultra-sensitive a7S II

Sony Electronics introduced the latest addition to their award winning a7 lineup of mirrorless cameras, the a7S II.

Sony a7S II

Offering ultra-high sensitivity and wide dynamic range across the entire ISO range plus 5-axis image stabilization for greater shooting control, the a7S II delivers stunning image quality for photographers who shoot in the most challenging lighting conditions – from the brightest of mornings to the darkest of nights. Read the rest of this entry »


Change your Perspective with the New LUMIX DMC-GX7 DSLM

Panasonic announced a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, featuring high photographic performance and a sleek design which incorporates a tiltable LVF (Live View Finder).

LUMIX DMC-GX7 DSLM

Dressed in magnesium alloy full diecast frame in black and silver the new LUMIX GX7 allows photographers to change their viewing perspective with a newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method**.   Read the rest of this entry »


Continuing the quest to deliver superb product innovations, Canon U.S.A. announced the world’s smallest and lightest DSLR camera: the EOS Rebel SL1 Digital SLR Camera.

DSLR camera, Canon DSLR camera

It features a newly developed 18.0-megapixel CMOS (APS-C) sensor and high-performance DIGIC 5 Image Processor for exceptional image quality and speed. With its combination of lightweight size, ease of use and outstanding image quality, the EOS Rebel SL1 is perfect for users looking for the ideal camera to bring sightseeing on vacation or to capture the everyday. Read the rest of this entry »


Nikon Introduces a 70-200mm Telephoto Zoom Lens

Nikon Corporation will delight the world of photography with the latest addition to the telephoto zoom lens family: the AF-S NIKKOR 70-200mm f/4G ED VR. Compatible with the Nikon FX format, it covers the 70-200mm range of focal lengths with a fixed maximum aperture of f/4.

The AF-S NIKKOR 70-200mm f/4G ED VR joins the ultra wide-angle AF-S NIKKOR 16-35mm f/4G ED VR and normal zoom AF-S NIKKOR 24-120mm f/4G ED VR in f/4 maximum aperture lens series that forms the core of NIKKOR FX-format lenses.

Despite covering the 70mm to 200mm range of focal lengths, it boasts a closest focusing distance of approximately one meter, as well as consistently superior rendering with focusing from infinity to close-up, making it an excellent lens for a wide variety of scenes. Its compact size and light weight make it portable, offering a practical choice for hand-held shooting wherever needed. It adopts a number of exclusive Nikon technologies including Nano Crystal Coat that prevents internal reflections that cause ghost and flare, a built-in Vibration Reduction (VR) system that provides camera shake compensation equivalent to a five-step increase in shutter speed, and a Silent Wave Motor (SWM) for extremely quiet autofocusing. Read the rest of this entry »


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