Latest Additions to Epson EX-Series are Lighter, Brighter and Easier to Use

Epson, the number-one selling projector brand worldwide(1), introduced the Epson EX31, EX51 and EX71 multimedia projectors designed to provide entrepreneurs and businesses with convenience, advanced features and reliability at an affordable price. The Epson EX31, EX51 and EX71 offer added features and affordability over their predecessors, the EX30, EX50 and EX70 respectively, including a 30 percent decrease in size and 20 percent decrease in weight, and increased brightness with 2,500 lumens color light output and 2500 lumens white light output(2).

“With the introduction of these latest Epson EX projectors, we have taken our successful line of small business projectors and made them better, with added features that offer more bang for the continually shrinking business buck,” said Jason Meyer, product manager, Epson America. “To meet a range of small business needs, the EX projectors offer a variety of features and price points with the ultimate ease of use in mind, making it simple for small businesses and mobile professionals to choose the projector that works best for them.”

Available at leading retail outlets such as Best Buy, OfficeMax, Staples, and Amazon.com, the Epson EX31 ($549*), EX51 ($649*) and EX71 ($749*) offer Epson’s latest, 3LCD, 3-chip technology for vibrant, true-to-life images and easy to use performance features, including USB Plug ‘n Play connectivity that instantly displays images and audio on both the projector and computer screen by simply connecting a USB cable. The EX31 offers power and versatility with a host of convenient features and SVGA resolution. The EX51 is a step up from the EX31, offering sharper images with XGA resolution and all digital HDMI connectivity for high-definition video and audio through just one cable. The Epson EX71 offers all the features of EX51 plus widescreen WXGA resolution (16:10 aspect ratio), enabling delivery of the full features of widescreen notebooks, as well as amazing HD content at work, on the go, or at home.

More about the EX-Series

The Epson EX31, EX51 and EX71 offer several advanced performance, portability and convenience features for entrepreneurs, small businesses and mobile professionals, including:

— USB Plug ‘n Play instant setup: Epson’s proprietary technology instantly projects images from a Windows® PC via a USB connection, allowing for easier set up and eliminating the hassle of dealing with bulky VGA cables and toggling between computer keys
— 3LCD Technology: Epson EX projectors feature the latest, 3LCD, 3-chip technology to deliver amazing, true-to-life color and detail for powerful presentations; 3LCD technology provides an energy efficient light engine which efficiently uses available lamp light to create stunning images; in contrast to 1-chip DLP technology, 3LCD requires 25 percent less electricity per lumen of brightness(3)
— Extended Lamp Life: Using Epson’s exclusive E-TORL lamp technology, the lamp life can last up to 5,000 hours(4) in economy mode, and replacement E-TORL lamps can cost up to $100 less than competing replacement lamps.
— PC-Free Presentations: Offers convenient connectivity with USB memory devices such as a thumb drive for easily viewing and sharing jpeg pictures without a computer (EX51 and EX71 only)
— Instant On/Off®: Enables presenters to be up and running in only six seconds between pressing the “Power” button and the appearance of the start-up screen; powers down in four seconds enabling presenters to unplug and pack up immediately and safely without a cool-down period
— Sleek, Lightweight and Travel Friendly: Weighing in at 5.1 pounds, all three EX-series units include a soft carrying case and remote control for ease of use when on the road
— A/V Mute Slide/Sleep Mode: Instantly turns off the sound and images to create a quick pause in the presentation, conserving lamp life and energy; the projector enters A/V Mute mode when the lens cover is closed and returns to normal mode automatically and immediately upon reopening the lens cover
— Flexible Positioning: Automatic keystone correction and 1.2x optical zoom offers greater positioning flexibility and for projecting a clear image from both short and long throw distances (EX51 and EX71 only)

Availability and Support

The Epson EX-series will be available in October 2009 through retailers. Epson’s EX projectors come with a one-year limited warranty that includes two elite technical support services — Epson PrivateLine® phone support where projector owners can directly access an expedited support telephone line by using a phone card that is included with the product, and a one-year Road Service projector replacement program that includes projector exchange shipped to the customer within two business days. For additional information about the new Epson EX-series projectors, visit www.epson.com.

*All prices are estimated street price

(1) Based upon Q2 2009 worldwide front projection market share estimates from Pacific Media Associates

(2) Light output varies depending upon modes (color and white light output). White light output measured using ISO 21118 standard

(3) Source: ProjectorCentral.com Jan 2009. Average of 796 shipping models for which the manufacturers provided lumens and total power data, all resolutions and brightness levels. Energy efficiency was measured as wattage per lumen. It was measured for both 3LCD and 1-chip projectors in six different lumens categories. 3LCD projectors averaged less required electricity per lumen in each of the six categories.

(4) Lamp life will vary depending upon mode selected, environmental conditions and usage. Lamp Brightness decreases over time.

Source: Epson America Inc.


Apple introduces new iPod touch lineup

New Breakthrough Price of $199

Apple announced the new iPod touch lineup starting at the breakthrough price of just $199, giving users a great iPod , a great pocket computer, a great game player and access to Apple’s revolutionary App Store with over 75,000 applications. iPod touch features Apple’s revolutionary Multi-Touch(TM) user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi, Bluetooth, and a built-in accelerometer and speaker – all in an amazingly thin metal design that slips easily into your pocket. The 8GB iPod touch is now available for just $199, along with new models which deliver twice the capacity for the same price, with the iPod touch 32GB model for $299 and 64GB model for $399.

APPLE IPOD TOUCH

“At just $199 the iPod touch is the most affordable gateway to Apple’s revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “You get a great iPod, a great pocket computer with the industry’s best mobile web browser and a great game player, all in this super-thin beautiful enclosure.”

iPod touch is a great iPod for enjoying music, television shows, movies and podcasts. iPod touch has incredible features for music fans such as Cover Flow , Shake to Shuffle(TM), and access to the legendary iTunes Store. And now, the new iPod touch supports Genius Mixes, which automatically creates up to 12 endless mixes of songs from your iTunes library that go great together. Movies and television shows look great on the gorgeous 3.5-inch widescreen display. iPod touch customers have the entire iTunes Store catalog at their fingertips, giving them instant access to the world’s largest catalog of over 11 million songs, TV shows and Hollywood movies to purchase and download directly to their iPod touch.

iPod touch is a great game player with its built-in accelerometer, revolutionary Multi-Touch user interface, its amazing graphics performance and the over 20,000 game and entertainment titles available on the App Store. With support for peer-to-peer connections, the new iPod touch gives users the ability to play multi-player games with people next to them or around the world. iPod touch customers can add new game titles from the App Store over Wi-Fi anytime and anywhere.

iPod touch is a great pocket computer, letting users surf the web, do email, manage their calendars, organize contacts, and use social networking sites such as Facebook and Twitter. With its award-winning Safari web browser, iPod touch users can experience the Internet like no other pocket-size device. iPod touch comes with the latest iPhone(TM) 3.1 software including: Cut, Copy and Paste; Spotlight Search to search across iPod touch or within Mail, Contacts, Calendar and iPod; landscape keyboard for Mail, Notes and Safari; remote lock for MobileMe(TM) and anti-phishing features.

Apple’s App Store is a phenomenal success with a selection of over 75,000 apps available and customer downloads topping a staggering 1.8 billion apps. iPhone and iPod touch customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. The App Store works with iPod touch over Wi-Fi so users can discover, purchase and download apps wirelessly and start using them instantly.

iPod touch features up to 30 hours of music playback or six hours of video playback on a single charge. The 8GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video; the 32GB model holds up to 7,000 songs, 40,000 photos or 40 hours of video; and the 64GB model holds up to 14,000 songs, 90,000 photos or 80 hours of video.* The 32GB and 64GB models also include up to 50 percent faster performance and support for even better graphics with Open GL ES 2.0.

iPod is the world’s most popular family of digital music players with over 220 million sold. Apple’s new holiday lineup includes iPod shuffle in five great colors starting at just $59; iPod classic in a new 160GB model holding up to 40,000 songs for $249; the incredible new iPod nano with a video camera available in nine brilliant polished aluminum colors starting at $149; and the revolutionary iPod touch starting at the breakthrough price of just $199.

Pricing & Availability

The new iPod touch is available immediately for a suggested price of $199 (US) for the 8GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model through the Apple Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 9. Existing iPod touch users can update to the latest 3.1 software for just $4.95 (US) to enjoy new features including Genius Mixes and Genius for Apps. iPod touch owners who already have the 3.0 software get the 3.1 software update for free. Simply download the latest version of iTunes onto your Mac or PC, and purchase the 3.1 software update via iTunes.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5 Mbps video at 640-by-480 resolution.

Source: Apple


Wireless 3G Reader Extends Sony’s Commitment to Bring Open Digital Reading to Mass Audience

Delivering on its promise to give consumers a variety of choices, Sony today announced the third member of its new Reader family – the Reader Daily Edition(TM), a highly-anticipated wireless model with 3G connectivity. The Daily Edition caps its new line of Reader products, joining the Reader Pocket Edition(TM) and the Reader Touch Edition(TM) which were announced earlier this month.

The Reader Pocket Edition and the Reader Touch Edition are available immediately, and the Reader Daily Edition will be available this December in time for the holidays at SonyStyle stores and SonyStyle.com.

“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Today, we take another large stride to deliver on that promise. We now have the most affordable devices on the market, the greatest access to free and affordable eBooks through The eBook Store from Sony and our affiliated ecosystem, and now round out our Reader offering with a wireless device that lets consumer purchase and download content on the go.”

A Family of Three Readers

The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. It is available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.

The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. It comes in red, black or silver and retails for about $299.

The Reader Daily Edition gives consumers wireless access via AT&T’s 3G mobile broadband network to Sony’s eBook store from just about anywhere in the U.S. Book lovers will be able to browse, purchase and download books as well as select newspapers and magazines when and where they want. There are no monthly fees or transaction charges for the basic wireless connectivity and users still have the option to side load personal documents or content from other compatible sites via USB.

The seven-inch wide, touch screen display provides for intuitive navigation and comfortable layout of content, including newspapers and magazines, whether you’re reading in portrait or landscape orientation. In portrait mode, about 30-35 lines of text are visible, making the experience very similar to that of a printed paperback book. A high contrast ratio with 16 levels of grayscale ensures that text and images are crisp and easy to read. The Daily Edition also boasts an attractive aluminum body with an integrated cover for durability. It has enough internal memory to hold more than one thousand standard eBooks and expansion slots for memory cards to hold even more. It will sell for about $399.

All three models feature Sony’s award-winning industrial design and an E Ink Vizplex(TM) electronic paper display that emulates the look of ink on paper. Sony’s eBook Library software 3.0, which now includes support for many Apple Macintosh computers as well as PCs, makes it easy to transfer and read any Adobe PDF (with reflow capability), EPUB, Microsoft Word , BBeB files, or other text file formats on the Reader.

Access to Even More Content at the eBook Store by Sony

In addition to announcing a new family of Readers, Sony has also made several changes and improvements to its eBook Store to provide better access to an even greater variety of ebooks. Earlier this summer Sony announced the availability of more than one million free public domain books from Google, and the company made new releases and New York Times bestseller titles available for $9.99.

Today also marks the launch of Sony’s Library Finder application. Sony, working with OverDrive (www.overdrive.com), the leading global digital distributor of eBooks and to libraries, will now offer visitors to the eBook Store by Sony easy access to their local library’s collection of eBooks. Thousands of libraries in the OverDrive network offer eBooks optimized for the Sony Reader, and visitors can now find these libraries by typing their zip code into the Library Finder. Through the selected library’s download website, visitors can check out eBooks with a valid library card, download them to a PC and transfer to their Reader. At the end of the library’s lending period, eBooks simply expire, so there are never any late fees.

The Reader Pocket and Touch Editions, as well as available accessories such as AC adaptors, cases and covers with reading lights, are available now at SonyStyle.com and SonyStyle stores. Book lovers interested in trying out a Reader in person will also be able to find them for sale at Best Buy, BJs, Borders, Sam’s Club, Staples, Target, Toys”R”Us, Wal-Mart and other authorized retailers nationwide.

Source: Sony Electronics


Affordable Pricing for Devices and eBooks to Open Digital Reading to Mass Audience

Sony is delivering on its promise of making digital readers and eBooks accessible and affordable for consumers with the introduction of two new Readers. Part of a new Reader line, the Reader Pocket Edition(TM) puts a library in your hands for as little as $199. Both the Reader Pocket Edition and the Reader Touch Edition(TM) will be available at the end of August, at SonyStyle.com, SonyStyle stores and select retail partners. Also, new releases and New York Times bestseller titles in the eBook Store from Sony will now be available for $9.99.

“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Our goal is to expand the market and provide greater access to what consumers want to read when they want to read it – whether they buy, borrow or get it for free.”

The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. The Reader Pocket Edition is easy to navigate with one hand, and fits into a purse or jacket pocket. The diminutive device can store about 350 standard eBooks and provides up to two weeks of reading enjoyment on a single battery charge. It will be available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.

The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. Users can take handwritten notes with the stylus pen or type with the virtual keyboard. All notes can be exported and printed out for easy reference. The Reader Touch Edition includes an onboard Oxford American English Dictionary that allows you to look up a word by simply tapping on it. The Touch Edition also offers five adjustable font sizes, as well as expansion slots for both Memory Stick PRO Duo(TM) and SD card, making your portable library virtually limitless. It comes in red, black or silver and will retail for about $299.

Both models feature Sony’s award-winning industrial design and an E Ink Vizplex(TM) electronic paper display that mimics the look of ink on paper. They will ship with an attractive protective sleeve and USB cable. Sony’s eBook Library software 3.0, which now includes support for many Apple Macintosh computers as well as PCs, makes it easy to transfer and read any Adobe PDF (with reflow capability), Microsoft Word , BBeB files, or other text file formats on the Reader.

Through The eBook Store from Sony (ebookstore.sony.com), users can also access more than one million free public domain books from Google. These titles, which Google has digitized as part of its Google Books project, are available in EPUB format and are optimized for current models of the Sony Reader. From Sony’s eBook Store, Reader owners with a U.S. location can download and transfer any of these titles to their Reader, while new, U.S. located eBook Store users can access available titles after setting up an account and downloading Sony’s free eBook Library software.

Sony is also committed to working with local libraries throughout the country as they make the move to digital books. Sony Readers are compatible with the industry-standard formats that libraries use for their digital collections, so consumers can easily download perennial favorites and new releases from their local libraries and enjoy them for free.

The Reader Pocket Edition and Reader Touch Edition, as well as available accessories such as AC adaptors, cases and covers with reading lights, will be available at the end of August at SonyStyle.com and SonyStyle stores. Book lovers interested in trying out a Reader in person will also be able to find them for sale at Best Buy, Borders, Costco, Staples, Target, Wal-Mart and other authorized retailers nationwide.

Source: Sony


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