Apple iPad Technology Enables a Rich Multi-media Visual and Audio Educational Experience Using Hundreds of the Most Important Documents and Events in History
Publisher Marc Schulman believes that the enhanced visual and zooming technologies built into the Apple iPad are adding whole new interactive dimensions to the teaching of history and other subjects of interest.
Civil War and Constitution are the latest releases from Multi-Educator’s History on the Go Series. Each is an application containing a diverse, comprehensive multimedia collection of the most important documents in the history of America. More than just an eBook with links, each program gives users an enhanced visual, interactive audio and visual education experience, using the unique capabilities of the Apple iPad technology. They provide instant access to hundreds of original documents, photographs, maps, video, and presentations.
Marc explains that in an eBook, you typically read text sequentially. With simple links you can open up photos and maybe even a video. However, it is still a pretty linear process.
But with the developing Apple iPad technology, the opportunities for exploring new dimensions is multiplied and expanded in many new ways. These capabilities have all been incorporated into the Apple products.
“The ability to expand photos and move sideways has been included in the smaller handheld iPhone and iPod Touch,” Schulman explains. ”It has been clearly optimized on the iPad. You have to experience what it is like to zoom photos, turn directions, watch screaming high-definition color videos with special effects and high fidelity headphones all on your lap top.” Read the rest of this entry »
adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programs designed to coach sports and fitness enthusiasts, amateurs and professionals alike.
With the new miCoach app, adidas extends its personal coaching program for running and introduces six specific conditioning programs for basketball, football, running, soccer, and tennis as well as an additional program for staying fit. The miCoach app, using GPS for active real-time pace-based coaching and location tracking, makes the adidas miCoach platform available to millions of smart phone owners via the option to download at selected app stores including iTunes and BlackBerry App World from August 2, 2010 onwards.
“The introduction of the miCoach app and sports-specific training plans was the natural next step to bring miCoach to an even wider audience. At adidas we work with the world’s best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals,” says Bernd Wahler, Chief Marketing Officer of adidas Sport Performance. “Our service approach is unique and sets new standards in terms of personalization in the entire sporting goods industry.”
adidas has worked with some of the world’s finest coaches, athletes and teams when developing the miCoach app and the sports-specific training plans including renowned athletic trainer Mark Verstegen, founder and director of the Athletes’ Performance Institute (API) training and sport research center. In addition, adidas worked closely with the World Cup Champion Spanish National Soccer Team, FC Bayern Munich, AC Milan as well as athletes like Reggie Bush and Jessica Ennis. Read the rest of this entry »
Consumer Reports provides a list of useful smart-phone apps for drivers, tested for the major smart-phone platforms, in the August issue of the magazine. Some of the apps are free.
The full list is available in the August issue of Consumer Reports, which goes on sale June 29. The reports are also available to subscribers of www.ConsumerReports.org. Updated daily, ConsumerReports.org is the go-to site for the latest auto reviews, product news, blogs on breaking news and car buying information.
CR’s editors stress that motorists should not handle their phones while driving, because that creates a distraction that jeopardizes safety for themselves and for others. Using a mobile phone while driving may have legal consequences as well. Read the rest of this entry »
Over $60 Million in 2010 Commitments from Leading Global Brands
Apple announced it will debut its iAd mobile advertising network on July 1 on iPhone® and iPod touch devices running its iOS 4 software platform. iAds combine the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and powerful new way to bring motion and emotion to mobile users. iAd will kick off with mobile ad campaigns from leading global brands including AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios. Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.*
“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO. “iAds will reach millions of iPhone and iPod touch users–a highly desirable demographic for advertisers–and provide developers a new way to earn money so they can continue developing free and low cost applications.”
“iAd will allow Citi to reach millions of people on their iPhone and iPod touch,” said Lisa Caputo, executive vice president and CMO, Citigroup. “iAd gives us a remarkable level of creativity for creating ads to connect with our current and future customers in a more interactive style than ever before.” Read the rest of this entry »
PlumChoice Dramatically Reduces the Cost of Customer Acquisition for Its Partners by Releasing A Desktop Application that Provides a Quick and Concise Assessment of Computer Issues.
PlumChoice announced an expansion of its SAFElink technology care platform with the debut of SAFElink Discovery, a downloadable application that quickly analyzes and reports on the health, performance and security of a user’s computer. Part of the SAFElink family of support applications, SAFElink Discovery allows its service provider partners to extend a custom-branded diagnostic service to their end users that reduces customer acquisition costs, improves customer loyalty and increases product and service marketing effectiveness.
SAFElink Discovery, the product of several years of knowledge by the leader in remote technical support services, is a valuable and trustworthy diagnostic aid. It reliably reports on key computer parameters to give home and small business users both information and peace-of-mind. In just a few minutes, the downloadable application performs a comprehensive scan covering:
- Security-Checks for anti-virus and anti-spyware software; scans for active malware; reports on presence and status of firewall, backup client and Windows Update software
- Performance-Evaluates CPU usage, available free memory, primary disk free space and running processes
- Health-Assesses critical issues and overall disk health
