SRS Labs announced that it has partnered with leading technology company, Hitachi Asia Ltd (Singapore), to implement SRS TruSurround XT® within the new Hitachi LED- LCD TV Series.
“Hitachi has a long standing reputation for quality and innovation, and we’re thrilled to have the opportunity to work with them to deliver a great TV experience,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “A vast majority of consumers rely exclusively on their TV’s built-in speakers, and courtesy of SRS TruSurround XT, consumers will now be able to enjoy an impressively natural surround sound experience from select Hitachi LE 04 series, such as LE32A04A, LE42X04A, LE47X04A, LE55X04A.”
SRS TruSurround XT delivers an enveloping surround sound experience, complete with clear dialog and rich bass using only the TV’s two built-in speakers. With TruSurround XT, users will be able to enjoy a much wider “sweet spot”, so that multichannel content feels as though it’s being delivered from speakers placed around the room, making any seat in the room the best seat.
“We know our customers will value Hitachi LED-LCD TV’s vivid picture quality, ultra thin design with eco-friendly innovations,” said Akihiro Harasawa, Associate Director & General Manager of Digital Media Systems Group for Hitachi Asia Ltd. “Now, with the addition of SRS TruSurround XT, Hitachi delivers superb built-in surround sound to our users to complete their entertainment experience.”
Designed to effectively delivering premium theater-like entertainment right out of the box, the Hitachi LE32A04A, LE42X04A, LE47X04A, LE55X04A models are now shipping with SRS TruSurround XT. Most models equipped with SRS TruSurround XT are initially available for purchase at retail locations across South East Asia, Middle East, South America & South Africa.


